SPINNING SHADOWS

  • Brand Storytelling

  • Strategy

  • Marketing

  • Web Design

  • Copywriting

  • Social Media

Kristi Karrenbrock, a Lone Star-based brand visionary, harnesses over a decade of storytelling mastery to empower impact-driven companies in uncovering and amplifying their unique voices.

ABOUT Spinning Shadows

The name, drawn from Susan Fletcher's Shadow Spinner, reflects the deep significance of storytelling as a force that shapes destinies, reminiscent of Shahrazad's life-saving tales in Ancient Persia. Each night, her artful narratives not only secure her survival but also serve as a poignant reminder of how stories can profoundly influence our lives.

At Spinning Shadows, we elevate storytelling beyond mere words; we skillfully weave your brand’s unique voice into a rich tapestry that encapsulates your vision.

“If we don’t share our stories — trading them across our borders as freely as spices and ebony and silk — we will all be strangers forever.”

Shadow Spinner || Susan Fletcher

portfolio

BA, Mass Communications | Wheaton College 2013

Driven marketing and operations leader with a proven ability to align brand strategy, digital innovation, and cross-functional execution to accelerate business growth.

  • At Brandtrust, I served as Senior Marketing & Client Services Associate, delivering strategic market research for high-end brands. By guiding clients through customized research strategies and translating insights into actionable positioning, I helped uncover customer behaviors and market opportunities while aligning brand strategy with business growth goals.

  • At Onsite in Nashville, I served as Executive Assistant to the CEO, Miles Adcox, managing high-level communications and scheduling to align with organizational goals. I created digital content to elevate the CEO’s public presence, and produced celebrity podcasts and world-class presentations that strengthened brand visibility and audience engagement.

  • At Good Good Good Media News Company in Nashville, I served as Digital Marketing Manager, expanding the brand reach and driving broader media recognition. I directed digital campaigns, podcast production, and content creation to amplify the company’s storytelling, while streamlining processes to improve efficiency across marketing and executive support functions.

  • At Grace Reins Equine Therapy & Wild Horse Rescue, I led a full brand transformation—shaping a powerful visual identity, messaging, and market position that amplified the organization’s mission. Through an integrated social media strategy and storytelling that spotlighted healing journeys and wild horse rescues, I grew community engagement and donor support while elevating the heart of the brand.

  • At Spiritus, I crafted a holistic brand strategy—shaping visual identity, website design, and content marketing to position the company within the competitive mindfulness space. Leading digital campaigns across social media, email, and web, I drove lead generation and client growth while keeping the brand’s voice authentic, soulful, and community-centered.

  • At Free To Move and Play Pediatric Physical Therapy, I led multi-channel marketing initiatives that expanded brand awareness and community engagement. Through market research and competitive analysis, I informed product positioning and strategic decisions, while managing timelines, budgets, and resources to ensure seamless execution and measurable impact.

  • At The Lentile Group in Nashville, I served as Digital Marketing Manager, leading integrated marketing strategies to elevate brand presence. I managed website optimization and digital content production to boost engagement and enhance the user experience.

  • At World Relief in Nashville, I guided refugees toward meaningful employment, creating pathways to economic stability and independence. Through career coaching, workforce program development, and employer partnerships, I empowered clients to build skills, confidence, and lasting professional opportunities.

  • At WBEZ Chicago Public Radio, I worked as a Production Assistant Intern for The Afternoon Shift, supporting daily show operations, coordinating segments, and assisting with guest logistics. I contributed to content research, show prep, and production workflows, helping ensure seamless broadcasts and engaging listener experiences.

tell me your story.